TL;DR
- The official WooCommerce Subscriptions plugin costs $279/yr for one site, has no free version, and has more depth than many small stores use.
- For most small stores, WPSubscription is the best value: native to WooCommerce, a free version with Stripe and PayPal automatic renewals, and paid plans at $89/yr (renews at $129/yr) (or $199 once for a lifetime license). Split payments and delivery scheduling are on the paid plans.
- MemberHub combines memberships, courses, and WooCommerce subscription products in one plugin, with Pro from $49/yr. It is very new (10+ active installs on WordPress.org).
- YITH Premium adds a subscription box builder, SUMO is a $49 one-time CodeCanyon license, WebToffee’s plugin is now sold by ThemeHigh from $89/yr, and SureCart is a hosted platform rather than a WooCommerce extension.
- Pick based on total cost (including renewals), the features you actually need, your payment gateways, and whether you want data kept in your own WooCommerce database.
WooCommerce does not handle recurring billing on its own. The official WooCommerce Subscriptions extension is the best-known way to add it, but at $279/yr for one site, with no free version, it is a lot for a small or growing store, and it has more depth than many shops need. The good news: there is more than one solid WooCommerce Subscriptions alternative that costs less, and some do things the official plugin does not.
Below are six alternatives, what each is good at, and how to choose. Every option here is a genuine WooCommerce Subscriptions alternative: cheaper at list price, or built around a different model. For the fundamentals of running subscriptions, see our guide on how to sell subscriptions online.
What to look for in a WooCommerce Subscriptions alternative
Before the list, the criteria that actually matter:
- Data ownership. Native WooCommerce plugins keep subscription and customer data in your own database. Hosted platforms move it to their cloud.
- Renewals and recovery. Automatic renewals, retries for failed payments, and reminder emails protect your revenue.
- Plan flexibility. Free trials, sign-up fees, variable plans, and proration for upgrades and downgrades.
- Payment gateways. Confirm the plugin renews automatically through the gateways you use, usually Stripe and PayPal at minimum.
- Total cost. Compare the yearly license, the renewal price after the first year, add-ons, and any revenue-based fees, not just the sticker price.
Comparison at a glance
| Plugin | Model | List price (1 site) | Automatic-renewal gateways | Best for |
|---|---|---|---|---|
| WooCommerce Subscriptions (baseline) | Official extension | $279/yr; no free version | 36 documented | Large or complex stores |
| WPSubscription | Native plugin | Free; paid $89/yr (renews at $129/yr); lifetime $199 | Stripe, PayPal (free); Mollie, Razorpay, Xendit (paid plans); Paddle via WP SmartPay; WooEpay | Most small stores |
| MemberHub | Membership plugin with a WooCommerce module | Free (one-time payments only); Pro from $49/yr; lifetime from $89 | Any WooCommerce gateway, per the vendor | Memberships and courses |
| YITH WooCommerce Subscription | Native plugin | Free (limited); Premium €199.99 or $199.99/yr | Free: PayPal only. Premium: 12 (some are paid YITH add-ons) | YITH users, subscription boxes |
| SUMO Subscriptions | Native plugin | $49 one-time (Regular license) | Stripe, PayPal; manual renewal via any gateway | One-time pricing |
| WebToffee (now ThemeHigh) Subscriptions | Native plugin | $89/yr; no free version | 9 gateway plugins, incl. WooPayments, Stripe, PayPal Payments, Mollie, Redsys | Existing users of the plugin |
| SureCart | Hosted platform | Free + 2.9% fee; Pro $199/yr; lifetime from $699 | Stripe, PayPal, Mollie, Razorpay, Paystack | Hosted checkout seekers |
List prices as checked in October 2026. Prices change, so verify before buying.
1. WPSubscription — best value for most small stores

WPSubscription is our recommendation for most small stores. It is a native WooCommerce subscription plugin that keeps subscription data in your own database. The free version covers simple subscription products, daily to yearly billing cycles, free trials, a customer self-service dashboard, and automatic renewals through Stripe and PayPal. Paid plans add variable subscriptions, sign-up fees, early and manual renewals, upgrades and downgrades with proration, and smart retries for failed payments.
The paid plans also cover features that often need extra plugins elsewhere: split payments (installments), delivery scheduling for physical boxes, role assignment on activation or expiry, a Subscription Health dashboard (MRR, churn, revenue at risk), and a REST API. Win-back campaigns (Subscription Recovery) are included in the Standard and Pro plans, or cost $58/yr as an add-on on Basic. It starts free on WordPress.org, and paid plans cost $89/yr (renews at $129/yr) for one site, or $199 once for a lifetime license.
Why we call it the best value rather than the cheapest: among the native plugins in this roundup, its free version is the only one that renews automatically through both Stripe and PayPal (WP Swings and ArraySubs, which we compare separately, also do), and its lifetime license costs less than one year of WooCommerce Subscriptions.
Pros: Free version with Stripe and PayPal renewals, split payments and delivery scheduling on one paid license, lifetime option, data in your own database. Cons: Many features need a paid plan, and renewals ($129/yr) cost more than the first year; no billing-date alignment, gifting, or box builder; 7 gateways against the official plugin’s 36; advanced content gating needs a separate plugin.
2. MemberHub — best for memberships and courses in one plugin

MemberHub is a WordPress membership plugin from Wpbens. Its WooCommerce module turns membership plans into WooCommerce subscription products, so it overlaps with a subscription plugin, but its focus is membership: tiered plans, content restriction by post, page, category, and tag, plus member-only pricing, cart discounts, and free shipping for members.
The vendor also lists a course module (lessons, quizzes, assignments, certificates), day-based content dripping, member directories and profiles, a welcome coupon on signup, membership reports with MRR and churn, and broadcast emails to members. Recurring billing needs Pro: the free version on WordPress.org is limited to one-time payments. Pro costs $49/yr for one site, and lifetime licenses start at $89 (10 sites).
MemberHub is very new. It was listed on WordPress.org in May 2025, shows 10+ active installs, and has no ratings yet. Ask the vendor which of your gateways can charge renewals automatically, and test on staging before you rely on it.
Pros: Memberships, courses, content restriction, and subscription products in one plugin; low price; lifetime licenses from $89. Cons: Very new, with a small user base; recurring billing is Pro-only; focused on memberships rather than subscription billing; vendor pages disagree on some details.
3. YITH WooCommerce Subscription — best for the YITH ecosystem

YITH WooCommerce Subscription is a native plugin from an established vendor, and it fits naturally if you already run other YITH tools. The free version is limited: it has no free trials or sign-up fees, and it charges renewals automatically only through PayPal. Premium is one tier at €199.99 or $199.99/yr depending on your region, for a single site, with no lifetime option.
Premium is where its strengths are: delivery schedules with statuses and labels, a Subscription Box builder, a REST API with webhooks, analytics for MRR, ARR, and trial-to-paid conversion, and 12 automatic-renewal gateways (some of them separate paid YITH plugins).
Pros: Subscription Box builder and delivery schedules, REST API with webhooks, MRR/ARR and trial-to-paid analytics, a free version to try. Cons: Pricier than most alternatives here; single-site license with non-refundable renewals; the free version renews automatically only through PayPal; some gateways cost extra. See the full WPSubscription vs YITH comparison.
4. SUMO Subscriptions — best one-time price

SUMO Subscriptions, sold on CodeCanyon, is the pick for owners who dislike annual renewals. The $49 Regular license is a one-time payment that includes future updates. It covers native installments, renewal synchronization with prorating, upgrades and downgrades, role assignment, bulk updates, and a REST API, and it supports HPOS and the block checkout. Automatic renewals run through Stripe and PayPal (via their official WooCommerce plugins); other gateways renew manually.
Two caveats. Support lasts six months by default (12 months costs $16.50 more at purchase) and runs through the author’s ticket system on weekdays. And Envato’s Regular license covers one end product that end users are not charged for. If customers pay for access to the site itself, such as paywalled content, you may need the $490 Extended license.
Pros: $49 one-time with future updates, installments, sync with prorating, role assignment, REST API. Cons: Six months of support by default, fewer automatic-renewal gateways, paywalled sites may need the $490 Extended license. See the WPSubscription vs SUMO comparison.
5. WebToffee (now ThemeHigh) Subscriptions for WooCommerce — best for existing WebToffee customers

WebToffee sold its Subscriptions for WooCommerce plugin to ThemeHigh on 22 September 2025, and the old webtoffee.com product page now redirects. It is now sold as ThemeHigh Subscriptions for WooCommerce. There is no free version: licenses cost $89/yr for one site, $129/yr for five, and $199/yr for 25, with no lifetime option and a 30-day refund window.
It covers simple and variable subscriptions, free trials, sign-up fees, and renewal synchronization with proration of the first payment, and customers can pause or cancel from their account page. It works with nine gateway plugins, including WooPayments, the official Stripe plugin, PayPal Payments, Mollie, and Redsys. Plan switching (upgrades and downgrades) is not documented.
Pros: Renewal sync with proration, works with WooPayments and other official gateway plugins, flat $89/yr price, 30-day refund. Cons: No free version or lifetime option; plan switching not documented. See the WPSubscription vs WebToffee comparison.
6. SureCart — best hosted alternative

SureCart is different from the rest. It is not a WooCommerce extension: it is a hosted commerce platform whose checkout forms are blocks on your own WordPress site, while orders, subscriptions, and customers are stored in SureCart’s cloud. It has 80,000+ installs. The free Launch plan charges a 2.9% SureCart transaction fee on top of gateway fees. Pro costs $199/yr for one store ($299 for five, $499 unlimited) with no SureCart fee, and lifetime plans start at $699. There is no monthly plan, and every plan includes all features. Gateways: Stripe, PayPal, Mollie, Razorpay, and Paystack.
Pros: Free plan to start, all features on every plan, managed infrastructure, lifetime option. Cons: Data lives off-site, 2.9% fee on the free plan, not native to WooCommerce. See the WPSubscription vs SureCart comparison.
How to choose
- Most small stores: start with WPSubscription: free Stripe and PayPal renewals, and paid features at $89/yr (renews at $129/yr).
- Need billing-date alignment, gifting, or 36 gateways: stay with WooCommerce Subscriptions.
- Need memberships and courses: MemberHub for membership, course, and subscription management in one plugin; test it first, as it is new.
- Already on YITH, or want a box builder: YITH WooCommerce Subscription Premium.
- Hate yearly fees: SUMO Subscriptions for one-time pricing.
- Already use the WebToffee plugin: WebToffee (now ThemeHigh) Subscriptions, now sold and updated by ThemeHigh.
- Want a hosted checkout: SureCart, if you accept off-site data.
If you want a broader view that also covers external billing platforms, see our guide to the best subscription management software for WooCommerce.
Cost comparison: WooCommerce Subscriptions alternative pricing over three years
Sticker price only tells half the story. The official WooCommerce Subscriptions plugin costs $279/yr, so the real cost compounds every time you renew. Here is the annual price and the three-year total for each option on a single site, with WPSubscription highlighted.
| Solution | Model | Annual price (1 site) | 3-year cost (1 site) |
|---|---|---|---|
| WooCommerce Subscriptions | Yearly license | $279/yr | $837 (or $725.40 with the 2-year plan) |
| WPSubscription | Free, yearly, or lifetime | $0 free · $89/yr (renews at $129/yr) | $347 paid, or $199 lifetime |
| MemberHub | Free, yearly, or lifetime | $0 free (one-time payments only) · Pro $49/yr | Up to $147, or $89 lifetime |
| YITH WooCommerce Subscription | Yearly license | €199.99 or $199.99/yr | $599.97 (or €599.97) |
| SUMO Subscriptions | One-time | $49 once | $49 (6 months' support) |
| WebToffee (now ThemeHigh) Subscriptions | Yearly license | $89/yr | $267 |
| SureCart | Hosted: free with fee, yearly, or lifetime | $0 + 2.9% fee · Pro $199/yr | $597, or $699 lifetime |
| List prices as checked in October 2026. Three-year totals assume yearly licenses renew at today's list price; MemberHub says its renewals are discounted but does not publish the rate. Gateway processing fees apply to every option. | |||
SUMO is cheapest on license alone, but support lasts six months unless you pay for more, and sites that charge for access may need the $490 Extended license. MemberHub and ThemeHigh also cost less than WPSubscription over three years, with a different feature set: MemberHub is built for memberships, and ThemeHigh has no free version. WPSubscription’s case is value rather than the lowest price: a free version that renews through Stripe and PayPal, split payments and delivery scheduling on one paid license, and a $199 lifetime license that costs less than a single year of WooCommerce Subscriptions.
Match the plugin to your store type
| Store type | Best fit | Why |
|---|---|---|
| Physical subscription boxes | WPSubscription or YITH Premium | Both have delivery schedules (WPSubscription on paid plans); YITH adds a Subscription Box builder |
| Digital products / software | WPSubscription | Role assignment and license-key integrations (paid plans); Paddle through the separate WP SmartPay plugin |
| Memberships and courses | MemberHub | Membership tiers, content restriction, and a course module in one plugin |
| Coaching programs and premium content | MemberHub | Day-based content dripping and member directories, per the vendor |
| Already on the YITH suite | YITH | Ecosystem fit |
| Already using the WebToffee subscriptions plugin | WebToffee (now ThemeHigh) | ThemeHigh now sells and updates it |
| One-time budget, no renewals | SUMO | Single $49 upfront license |
| Want a managed hosted checkout | SureCart | Hosted infrastructure, all features on every plan |
A simple decision framework
If you are unsure, work through these in order:
- Are you committed to WooCommerce and owning your data? If yes, rule out SureCart and focus on the native plugins.
- Do you need memberships, courses, and content restriction alongside subscriptions? If yes, MemberHub combines them in one plugin, but it is new, so test it on staging.
- Do you already use a vendor’s plugins (YITH, or the WebToffee plugin now sold by ThemeHigh)? If yes, that plugin earns a look for consolidation.
- Is a one-time price a hard requirement? If yes, SUMO is the obvious candidate, with the support and license caveats.
- Do you need billing-date alignment, gifting, or a gateway the others don’t support? If yes, WooCommerce Subscriptions is still worth its price.
- Otherwise, start with WPSubscription’s free version and upgrade only if you need the paid-plan features.
How to switch from WooCommerce Subscriptions to WPSubscription
Switching away from the official plugin is a common reason people read this list. Because both plugins keep data native to WooCommerce, you are not unwinding an external billing system — but existing subscriptions and payment tokens still need to be handled with care. Work through this checklist in order.
Migration checklist
- 1 Test on a staging site first Clone your live store to staging and run the full switch there before touching production. Never migrate a subscription store live and untested.
- 2 Record your active subscriptions and recreate your products Note every active subscription — customer, plan, billing interval, next renewal date — and recreate your subscription products in WPSubscription. There is no documented automatic importer from WooCommerce Subscriptions, so agree with our support team how each active subscriber will move over before you start.
- 3 Confirm the payment gateway keeps existing tokens Check with your gateway (Stripe, PayPal, and others) that stored payment tokens carry over, so subscribers keep billing without re-entering card details.
- 4 Migrate during a low-traffic window Pick a quiet period with few renewals due so a hiccup affects as few customers as possible, and keep a backup ready to roll back.
- 5 Verify renewals after the switch Watch the first real renewals closely — confirm charges process, renewal emails send, and next billing dates are correct before you consider the migration done.
- 6 Contact support before switching a live store Reach out to the WPSubscription team before you cut over production. They can review your setup so active subscribers keep billing without interruption.
Verify payment tokens before you cut over. The single biggest migration risk is losing stored payment methods — if tokens do not carry across, every subscriber has to re-enter their card and many simply churn instead. Confirm token continuity with your payment gateway on staging, and never switch a live store until you have seen a real renewal charge succeed.
Because the data stays in WooCommerce, you are not unwinding an external billing system. Our managing subscriptions guide walks through the operational steps, and the full WPSubscription vs WooCommerce Subscriptions comparison covers the feature-by-feature trade-offs before you commit.
Frequently asked questions
What is the best alternative to WooCommerce Subscriptions?
For most small stores, we recommend WPSubscription. It is native to WooCommerce, its free version renews through Stripe and PayPal, and its paid plans ($89/yr, renewing at $129/yr, or $199 lifetime) add split payments and delivery scheduling. If you need billing-date alignment, gifting, or a wide choice of gateways, the official plugin may still be the better fit. The right choice depends on your budget, gateways, and whether you want data kept native.
Are these alternatives cheaper than WooCommerce Subscriptions?
Yes, at list price. The official plugin is $279/yr. WPSubscription has a free version, with paid plans at $89/yr (renews at $129/yr) (or $199 lifetime). MemberHub Pro starts at $49/yr, YITH Premium is €199.99 or $199.99/yr, WebToffee (now ThemeHigh) is $89/yr, SUMO is $49 one-time, and SureCart is free with a 2.9% fee or $199/yr for Pro.
Do these keep my data in WooCommerce?
The native plugins (WPSubscription, MemberHub, YITH, SUMO, WebToffee/ThemeHigh) keep data in your WordPress database. SureCart stores it in its cloud.
Can I migrate from WooCommerce Subscriptions to an alternative?
Yes, but plan it. Recreate your products in the new plugin, decide how each active subscriber moves over, and confirm your gateway’s stored payment tokens work with the new plugin. WPSubscription has no documented automatic importer from WooCommerce Subscriptions, so test on staging and contact support before switching a live store. See our managing subscriptions guide.
Which alternative is best for physical subscription boxes?
WPSubscription’s paid plans include delivery scheduling that plans shipments around the subscription cycle. YITH Premium also has delivery schedules and adds a Subscription Box builder.
Is the official WooCommerce Subscriptions plugin still worth it?
It is capable and deeply integrated. It documents 36 gateways for automatic renewals, and it includes billing-date alignment, proration of price, sign-up fee, and length, gifting, and All Products for Subscriptions, so it suits large or complex stores. For many small and mid-sized stores it is more expensive than they need, which is why these alternatives exist.
What is the difference between a native plugin and a hosted platform?
A native plugin (WPSubscription, MemberHub, YITH, SUMO, WebToffee/ThemeHigh) runs inside WordPress and WooCommerce and keeps data in your database. A hosted platform (SureCart) stores orders, subscriptions, and customers in its own cloud, with checkout forms embedded on your site. Native keeps you in control; hosted offloads infrastructure but moves data off-site.
Will I lose subscribers when I switch plugins?
Not if you plan the migration. Depending on your gateway, existing payment tokens can carry over. Recreate your products, agree how active subscribers will move over, test on staging, and switch during low traffic to avoid disruption.
Which alternative is easiest for a non-technical owner?
We have not tested setup across these plugins, so we cannot rank them on ease. In WPSubscription, subscriptions are set up from the WooCommerce product screen without code.
Verdict
The official WooCommerce Subscriptions plugin is capable, but you do not need to pay $279/yr to run recurring billing well. For most small WooCommerce stores, WPSubscription is the best value: native, free to start with Stripe and PayPal renewals, and $347 over three years for one site (or $199 once), with split payments and delivery scheduling on its paid plans. If you need billing-date alignment, gifting, or a wider choice of gateways, the official plugin is still worth its price. If you need memberships and courses alongside subscriptions, MemberHub is worth a look, though it is new. The others fit specific situations: YITH for subscription boxes, SUMO for a one-time price, ThemeHigh if you already use the former WebToffee plugin, and SureCart if you want a hosted platform.
How We Compared
This is a documentation and pricing review, not a hands-on test. On October 9, 2026 we re-read each vendor’s public pages and recorded the version and list price below. WPSubscription facts come from its WordPress.org listing and our own pricing page.
| Product | Version checked | List price checked | Source |
|---|---|---|---|
| WPSubscription | Free 2.4.0 (Oct 8, 2026) · Pro 2.3.0 (Oct 6, 2026) | $89/yr (1 site), $149/yr (5 sites), $299/yr (50 sites), renewing at $129 / $299 / $599; lifetime $199 / $429 / $799 | wordpress.org |
| WooCommerce Subscriptions (baseline) | 9.3.0 (Oct 6, 2026) | $279/yr (1 live site + 1 staging); 2-year plan $446.40; no free version | woocommerce.com |
| MemberHub | Free 1.0.30 (Aug 26, 2026); Pro version not published | Pro $49/yr (1 site), $59/yr (10 sites), $69/yr (50 sites); lifetime $89 (10 sites), $99 (50 sites), $149 (unlimited) | wpbens.com |
| YITH WooCommerce Subscription | Free 4.22.0 (Oct 7, 2026) · Premium 4.27.0 | Premium €199.99 or $199.99/yr depending on region (1 site); no lifetime | yithemes.com |
| SUMO Subscriptions | 17.7.0 (Aug 2, 2026) | $49 Regular license or $490 Extended license, one-time; 6 months support (12 months for $16.50 more) | codecanyon.net |
| ThemeHigh Subscriptions for WooCommerce (formerly WebToffee) | 4.3.0 (Oct 9, 2026) | $89/yr (1 site), $129/yr (5 sites), $199/yr (25 sites); no free version, no lifetime | themehigh.com |
| SureCart | 4.9.4 (Oct 8, 2026) | Launch free + 2.9% SureCart fee; Pro $199/yr (1 store), $299/yr (5), $499/yr (unlimited); lifetime $699 / $1,199 / $1,999 | surecart.com |
What We Checked
- Each list price, what it covers (sites and term), whether a lifetime licence exists, and what it renews at, from the vendor’s pricing page.
- Each feature row against the vendor’s documentation, changelog, or WordPress.org listing. A ✓ means the vendor documents the feature; we say when it needs a paid plan.
- WPSubscription prices are our current prices, which renew at the regular price after the first year; multi-year costs include those renewals.
Limitations
- We make WPSubscription. We have tried to say plainly where competitors are stronger, but verify anything your decision depends on.
- We did not measure performance, setup time, support quality, or bugs for any plugin here.
- MemberHub's own pages disagree with each other. Its pricing table lists 1, 10, and 50-site yearly plans, while its pricing FAQ describes a 5-site Agency plan. Its product page says WooCommerce must be active, while its pricing FAQ says a standalone WordPress module works without it. We used the pricing table.
- We could not verify how MemberHub charges automatic renewals (for example, which gateways can charge a saved card), which tier includes its course module and member directory, or its Pro version number. We report these features as the vendor lists them.
- Three-year totals assume each yearly license renews at today's list price. MemberHub says renewals are discounted but does not publish the rate, so its $147 total is a ceiling. YITH shows its price in euros or US dollars depending on your region.
- SUMO's $49 Regular license covers one end product that end users are not charged for. Sites that charge for access, such as paywalled content, may need the $490 Extended license. Check Envato's license terms for your case.
- Competitor prices are list prices in the vendor’s currency, before tax, coupons, and time-limited sales. Prices change often; the date above is when we last checked.
Sources
- WooCommerce Subscriptions: supported payment gateways
- MemberHub product page
- MemberHub on WordPress.org
- YITH WooCommerce Subscription (free) on WordPress.org
- WebToffee to ThemeHigh transition notice
- WPSubscription pricing
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