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Where Will Your MRR
Be in 12 Months?

Enter your current MRR, growth rate, and churn. Get a month-by-month revenue projection and see exactly what levers move the needle most.

Your Numbers

$
$100$50,000
%
0%30%
%
0%20%

Month 12 MRR

$3,548

12-Month ARR

$42,576

Total Revenue

$32,141

12-Month MRR Projection

+77% growth

Growth vs. No Growth

At current trajectory

Month 12 MRR

$3,548

If nothing changes

Flat MRR scenario

$2,000

Growth strategy

Make These Numbers Real

01

Focus on net MRR growth

Growth rate minus churn rate is your real growth. A 10% growth rate with 8% churn leaves you with just 2% net — barely covering inflation. Reducing churn by 2% has the same effect as doubling your acquisition.

02

Automate renewals to protect MRR

Every failed renewal that isn't retried is lost revenue. Automatic payment retries and pre-renewal notifications can recover 20–40% of payments that would otherwise fail silently.

03

Track MRR weekly, not monthly

Monthly MRR reviews are too slow to catch problems early. A weekly MRR check lets you spot a churn spike or growth dip in time to act — not 4 weeks later when it's already compounded.

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Glossary

Key Terms Explained

Plain-English definitions for every metric this calculator uses.

Monthly Recurring Revenue (MRR)

The total predictable monthly revenue generated by all active subscriptions, normalized to a monthly figure.

Annual Recurring Revenue (ARR)

MRR × 12 — the annualized value of your subscription revenue used for strategic planning and investor reporting.

Churn Rate

The percentage of subscribers who cancel or fail to renew within a given time period.

Average Revenue Per User (ARPU)

Total subscription revenue divided by the number of active subscribers in a period.

Net Revenue Retention (NRR)

The percentage of MRR retained from existing customers after expansion, contraction, and churn.

Subscription Renewal

The automatic rebilling that occurs at the end of each billing cycle, extending an active subscription.

How-to Guides

Ready to Take Action?

Step-by-step instructions for growing the numbers you just projected.

How to Track Subscription Revenue in WooCommerce

Monitor MRR, churn, and subscription health using WPSubscription and WooCommerce reports.

6 steps

How to Automate Subscription Renewals in WooCommerce

Set up fully automated subscription renewal billing with WPSubscription so revenue runs on autopilot.

6 steps

How to Set Up Recurring Payments in WooCommerce

Connect your payment gateway and configure automatic billing schedules for subscription products.

6 steps

Frequently Asked Questions

What is MRR and why does it matter?
MRR (Monthly Recurring Revenue) is the total predictable revenue your active subscriptions generate each month. It's the core health metric for any subscription business — it tells you whether your revenue base is growing, flat, or shrinking, and is the foundation for all financial planning.
What is a realistic monthly growth rate for a WooCommerce subscription store?
Early-stage stores often see 10–20% monthly MRR growth when actively marketing. Established stores typically grow 3–8% monthly. Anything above 20% is exceptional and usually driven by a specific campaign or channel. Be conservative in your projections — it's better to exceed them than fall short.
How does churn affect revenue growth?
Churn directly subtracts from your growth. If you grow at 8% per month but churn at 6%, your net growth is only 2%. This is why reducing churn is often more impactful than increasing acquisition — every subscriber you keep is one you don't have to replace.
What is net MRR growth and how is it calculated?
Net MRR growth = New MRR added − MRR lost to churn. For example, if you start at $5,000 MRR, add 8% new revenue ($400), but lose 5% to churn ($250), your net MRR growth is $150 — bringing you to $5,150. Compound this over 12 months and the difference between 3% net vs 5% net growth is substantial.
What is ARR and how is it different from total revenue?
ARR (Annual Recurring Revenue) is your MRR × 12 — it represents the annualized value of your current subscription base if nothing changed. Total 12-month revenue is the sum of all monthly MRR during the year, which is always lower than ARR × 1 because your MRR starts lower and grows over the period.

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