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How Much Is Churn
Costing You?
Enter your numbers below. See your monthly revenue loss, customer lifetime value, and how much you'd recover by reducing churn by just 1–2%.
Your Numbers
Current MRR
$5,800
Churning / month
10 subs
Monthly Lost
$290
per month to churn
Annual Lost
$3,480
every year to churn
Customer Lifetime Value
$580
avg. revenue per subscriber at current churn
Recovery Potential
Reduce churn by 1%
Recover 2 subs/month
+$696/yr
Reduce churn by 2%
Recover 4 subs/month
+$1,392/yr
How to reduce churn
Turn These Numbers Around
Retry failed payments automatically
Up to 40% of churn is involuntary — customers whose card declined, not who wanted to leave. Smart retry logic recovers most of these automatically.
Send dunning emails
Automated sequences that notify customers of failed payments and prompt them to update their card before the subscription cancels.
Offer pause instead of cancel
When customers want to cancel, offer a pause option. Up to 30% will pause rather than cancel outright — keeping them in your subscriber base.
Glossary
Key Terms Explained
Plain-English definitions for every metric this calculator uses.
Churn Rate
The percentage of subscribers who cancel or fail to renew within a given time period.
Involuntary Churn
Subscriber loss caused by failed payments rather than a deliberate decision to cancel.
Customer Lifetime Value (LTV)
The total revenue a single customer generates over their entire relationship with your business.
Dunning Management
The automated process of recovering failed subscription payments through retries and customer notifications.
Failed Payment
A subscription renewal charge that was declined by the payment gateway or the customer's bank.
Monthly Recurring Revenue (MRR)
The total predictable monthly revenue generated by all active subscriptions, normalized to a monthly figure.
How-to Guides
Ready to Take Action?
Step-by-step instructions for reducing the numbers you just calculated.
How to Reduce Subscription Churn in WooCommerce
Practical steps to lower both voluntary and involuntary churn on your WooCommerce subscription business.
How to Handle Failed Payments in WooCommerce
Configure automatic retry logic and customer notifications to recover failed subscription payments.
How to Manage Subscription Cancellations in WooCommerce
Configure cancellation behavior, add retention flows, and reduce cancel-driven churn.
